Newcastle United in yet another public relations disaster? Who'd have thunk it?
If you follow Newcastle even casually, then you know what I'm referring to. Mike Ashley and his lackies have decided to ban three local newspapers — The Journal, the Evening Chronicle and the Sunday Sun — from press conferences, interviews and the press box at St. James' Park after deeming the publications' coverage of an Oct. 19 fan march against Ashley's regime "completely disproportionate" to the turnout.
Ashley and his underlings are entitled to their opinions — wait, who are we kidding? Ashley is clearly the one who's driving this ship — and their contention that the Time4Change march wasn't robustly attended isn't totally off base. But only the totally delusional would argue that there isn't a large segment of the fanbase that would prefer Ashley sold up. If you need a reminder, go on Twitter for 5 minutes.
But even if we pretend for a second that the powers that be at the club were 100 percent correct in their assessment of the newspapers' coverage, the ensuing public relations strategy is bafflingly stupid (not to mention a sickening attempt at censorship). By reacting in such a heavy-handed manner, Ashley and Co. have taken a regional story that had pretty much already petered out and given it legs. Not to mention they've pushed the three newspapers to embolden their coverage of the constant Ashley debate that surrounds the club. All for Ashley to flex his muscles. This from a man who allegedly doesn't care what others think of him.
The sensible move would have been the one that Ashley has repeatedly rejected since taking over: Sit down with the media, give an engaging interview, lay out your vision for the club, and begin to repair your relationship with the fans. But that's clearly not going to happen, and with Derek Llambias out as managing director, we can't even expect sporadic quotes from the board level. Manager Alan Pardew remains the mouthpiece of the club, but the days when he would field fans' questions on BBC Newcastle's Total Sport show seem long ago.
This is a regime that doesn't feel it needs to interact with fans. We get it. Heck, the club's head of media, Wendy Taylor, blocked our account from following her on Twitter, before we had even attempted to do so. Apparently inquiring about media access ahead of Newcastle's 2011 summer tour of the United States was enough to put us on her naughty list.
So why not respond to the Time4Change coverage with Ashley's usual tactic of total silence? This is one instance where it would have served Newcastle well.